cylindrical display for sunglasses · 2022
Product design means creating objects that distinguish themselves essentially from others in the eyes of IONDESIGN Berlin. From close observation of everyday life arise improvements and new inventions. Of particular importance in product design is the utility of the product. The shape follows the function and out of these aspects, we develop a formal language which creates a clear identity. more...
The needs and desires of the customer and the user are analyzed before the actual product design begins. For this we use sketches, renderings, three-dimensional models and digital drawings. The building of prototypes is essential to make an item ready for mass production, just as much as the taking into account of all stages of the production chain. Thus, industrial design is often also universal design, as it must meet most varied needs.
A good industrial design unites culture and function, turning it into a mediator between consumer and product. For 20 years IONDESIGN Berlin creates reduced forms out of a wide variety of materials, which gives each object an autonomous aesthetic. To develop objects for serial production, the process with its possibilities and limitations must be considered.
At IONDESIGN Berlin we use the terms product design and industrial design interchangeably. The interdisciplinary team of product designers, architects and interior designers works in areas such as medical technology, household appliances, lighting, vehicles, furniture, equipment and toys. For IONDESIGN Berlin, the usability is of outstanding importance in product design.
In the process, we use design thinking as a working method. It makes it possible to understand the world as malleable and allows us to intervene as industrial designers in it and make changes for the better. Ergonomics are just as important as security, maintenance and usability for a successful product design. Furthermore life cycle and economic factors have an influence on the final form in industrial design.
Our clients include Alessi, Audi, Axel Spinger, Herlitz, Miele, Somatex and Deutsche Telekom. Good products are sustainable because they do what they are meant to do for a long time. As industrial designers we have a great responsibility, of which we are aware. We know from experience how much influence a well thought out object which is visually appealing can have.
Our work in product design has received many awards in the past, for example the Design Award of the Federal Republic of Germany, the Reddot Design Award and the IF Communication Award.
Minimal Surfaces for “Rohstoffeffizienz-Preis” · seit 2011