As a superfood distributor, LOZANA exclusively sells certified organic food from South America. The personal contact and close cooperation with the producers as part of a network of farmers plays a crucial role and stands for high quality products directly from the country of origin.
To launch the new product line “Lozana superfoods”, IONDESIGN developed the graphic image for the packaging design and, as a result, an overall concept for the labels. Based on the story of the logo, which represents the imprint of a ritual staff from Ecuador, the idea of the haptic copper-colored deep embossing on the front label was developed.
Fine illustrations visualize the contents of the packaging and symbolize the premium quality of the packaged food through the noble shine.
Fotos: © Jordi Cervera