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  • Public Design · Digital Advertising at Subway Station
 Wall AG · 2010

  • Public Design · Digital Advertising at Subway Station
 Wall AG · 2010

  • Public Design · Digital Advertising at Subway Station
 Wall AG · 2010

  • Public Design · Digital Advertising at Subway Station
 Wall AG · 2010

  • Public Design · Digital Advertising at Subway Station
 Wall AG · 2010

Public Design · Digital Advertising at Subway Station
Wall AG · 2010

From July 2010, the Friedrichstrasse subway station in Berlin has been entirely equipped with the Digital Showcase created by IONDESIGN. Digital screens and projectors with specially designed housings, placed behind the tracks, offer unique opportunities for digital advertising. These panels can be used for interlinked actions - e.g. storytelling across the screens. IONDESIGN researched the historical conditions of the site and tied them to modern state-of- the-art-technology. This project was completed in close cooperation with Wall AG, the Municipal Transport Services (BVG) and the Department of Historical Monument Protection (Denkmalschutz).