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  • Interior Design · Concept Store
 Sanitätshaus Seeger · 2019

  • Interior Design · Concept Store
 Sanitätshaus Seeger · 2019

  • Interior Design · Concept Store
 Sanitätshaus Seeger · 2019

  • Interior Design · Concept Store
 Sanitätshaus Seeger · 2019

Interior Design · Concept Store
Sanitätshaus Seeger · 2019

Seeger operates over 60 medical supply stores in Berlin and Brandenburg. IONDESIGN develops a modular shop concept for the traditional company. The corporate interior design of the Seeger shops is a consistent further development of the company presentation and creates a recognisable character for all future Seeger stores. The deep blue of the floor and walls contrasts with the pure white furnishing modules. With its progressive retail design, the company clearly stands out from the competition. At the centre of the design is the task of clearly communicating the company's fields of activity and improving the sample presentation for consultations in the shop. The interior design is based on an in-depth analysis of the current store design and determination of the needs and requirements of the target group through surveys and user research. Exhibited product packaging is reduced; instead, the products themselves are at the forefront of the individual system.