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  • Corporate Design
 Fritz-Haber-Institut, Max-Planck-Institute · 2019

  • Corporate Design
 Fritz-Haber-Institut, Max-Planck-Institute · 2019

  • Corporate Design
 Fritz-Haber-Institut, Max-Planck-Institute · 2019

Corporate Design
Fritz-Haber-Institut, Max-Planck-Institute · 2019

The Fritz Haber Institute of the Max Planck Society is an international research center where scientists from all over the world study basic principles of the chemical transformation of matter and energy on surfaces. The challenge in developing a logo for the Fritz Haber Institute is to find a form for something as abstract as “surface” as a research topic. IONDESIGN has developed a logo that meets the diverse requirements for use in print media and digital applications. The seven disciplines in which research is carried out at the Fritz Haber Institute are reflected in the logo. Part of the task was not to establish a clear historical or architectural reference, but to find a superordinate symbol for the different fields of activity of the globally active institute. Thus the abstract form takes up the topic of surface and plays consciously with the association for the evaluation and visualization of data. The new logo opens up a wide scope of design for future applications, can be flexibly animated and adapted without losing its independent character. After IONDESIGN has already designed the institute's logo, the design line will now be transferred to the first print products with the extended corporate identity. A key question for us was how a structure could look like, on the basis of which researchers can edit and present their scientific content themselves.